Toothpaste Millionaire, The
Outraged that a tube of toothpaste costs as much as 80ยข, Rufas sets out to make his own. He creates and markets a cheaper and better toothpaste, and this turns into a million dollar business, through TV appearances which lead to an increase in demand for his product, and a little competition with big producers of toothpaste who worry about their market share.
Economic Concepts
- Price and Non-price Competition
- Profit
- Productive Resources
- Demand
- Quantity Demanded
Grade Levels
- Intermediate (4-6)
Related Subjects
- Entrepreneurship
- Personal Finance
- Multicultural
- Mathematics
In this lesson, students read the story and discuss competition. They take surveys of different brands of toothpaste. Print publication (not available online).
Flowers, B., Meszaros, B., & Suiter, M. C. (1998). Economics and
Children’s Literature (Supplement 2). Coulson E. C. & McCorkle S.
(Eds.). SPEC Publishers, Inc. St. Louis, Missouri.